“The Choice is Clear.”

OLIPOP is a prebiotic soda company that markets itself as a healthy alternative to soda without compromising on taste.

The objective of this campaign was to increase awareness of OLIPOP among health-conscious Millennials and Gen Z consumers. This campaign aims to increase awareness of OLIPOP and highlight the nutritional benefits by comparing it to a less appealing counterpart. These humorous comparisons give OLIPOP a lighthearted, clever brand voice, which speaks to the target audience.

Collaborators: Cara DiMattia and Ethan Moore