“When your device stops, your world stops.”

AKKO is a company that provides device insurance in cases of damage and/or theft.

The goal of this campaign was to get young people interested in device protection by demonstrating how much their devices play a role in their lives. This campaign uses the notification feature to highlight how not having a functioning device gets in the way of real-life opportunities. This approach emphasizes the importance of insuring your devices so that when disaster strikes, you can get your life back quickly.

Out Of Home

Social Media

Collaborators: Cara DiMattia and Ethan Moore